I found this plate at the flea market a few weeks ago and it is in Spanish. I am not sure what "cervo" means, but Manuel thinks that it means something like a country person, or someone who has a farm/ranch or something like that. Anyway, the whole thing say "Home of the ________" Whatever word that is. I loved the colors and since it is some kind of pottery or stone ware, I bought it for a couple or three dollars and hung it in the kitchen. It sounds welcoming to me.